Auction Purchases Campaign

Auction Purchases Campaigns:  Silent and Live

It's a good idea to record auction purchases. The data recorded may not be for each individual item but it does provide the charity with information on who participates in the auction.  Some clients create a campaign for Silent Auction Purchases and another for Live Auction Purchases.

Knowing who participates in auctions offers the opportunity to invite these people to future events when you have spectacular items. 

Here is an article on our blog called Is Your Special Event Event Boom or Bust?

Our book From Chaos to Control Build a High Performance Team Using Knowledge Management talks about building a Loyalty Program that looks at how a charity can invest in its most dedicated supporters. 

Here is a sample Silent Auction Sales Campaign.

Features to Note:

The Description of the Campaign contains the fiscal year

The Breakout Code is Gala Silnt

Charitable is left unchecked indicating non-charitable money.

Receipt Required shows No Receipts for this type of donation.

The letter reflects a value so that we could send a letter as part of a group.

Print on Receipt values are all blank.

Merchandise under Donation Category shows which Donor Summary field will be updated when the gift is received and posted or Updated to Master.

Live Auction Sales Campaign

We like clarity. Where some auction items are for the Live campaign or where you are using an On-Line auction tool like MobilBid.ca tracking Live Auction purchases is a good idea.

It also provides new event staff with a quick overview of previous years.

Here is something to consider:  What about an article? An attendee purchases something wonderful. The followup on the auction item donor but also those who enjoyed it might just create interest in your next event.

Features to Note:

The  Description of the Campaign contains the fiscal year

The  Breakout Code is Gala Live

Charitable is unchecked.

Receipt Required shows No Receipts for this type of donation.

The  letter reflects NoLetter.

Print on Receipt values are all blank.

Merchandise under Donation Category shows which Donor Summary field will be updated when the gift is received and posted or Updated to Master.